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Why Employment Branding Matters to Your Enterprise

Naturally, branding to customers makes sense – without them you have no company. But equally important is the branding activity targeted at your employees and employment candidates. Employment branding has only been around since the early 1990s, but its affect on corporate success cannot be understated.   Optimized enterprises have the benefit of hiring engaged, [...]

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An Overview of SEO Ranking Factors – Part 2: Content, Keywords and Engagement

You’ve probably heard the phrase “content is king.” While true, the effect of content on search engine rankings may not be well understood. This article provides a broad scope to four of the most important factors surrounding page content.   As we mentioned in Overview of SEO Ranking Factors – Part 1, there are primary [...]